![]() That is, conceding that the inferior graphics, processing power and IO are OK for the intended market. To pump the Air’s specs into the world of usable and perdurable by simply adding 8GB more RAM and 512GB flash hikes the price by a whopping 740€ up to 2089€. ![]() With the Mac, you do get a great trackpad, that has to be said. That is twice the processor, twice the RAM, four times the flash, much better graphics, much better IO. * Dedicated graphics chip with dedicated 4GB RAM * 1*USB-C w/Thunderbolt + 3*USB 3.1, HDMI, card reader A friend of mine bought an Inspiron 7000 with this configuration: Just go to Dell and see what you can get for 1350€. You can’t have your computer serviced in an Apple store and you can’t get support at our Genius Bar.”Īny marketing person would tell you that would be a disaster.Īpple’s prices are a joke. When you’re selling a bargain price computer, you can’t do that.Īpple doesn’t want to tell people “you bought from our Value Line, so you have to pay to attend the in-store classes, pay for macOS upgrades, and ship your computer to one of our Value Line repair facilities if it breaks. He recently had a problem with it, took it into the Apple store, and they spent about 45 minutes resolving it and didn’t charge him a dime. I have a friend with a Mac Mini that’s at least five years old. They want to continue to be viewed as a premium brand. Now we have a mature market where performance increases are more modest and most software isn’t straining against limitations in speed, RAM, or storage.Īpple doesn’t want to sell cheap computers. You could see clock rates double in a year. Back in our younger days, a four or five year old computer was nearly worthless. ![]() ![]() The MacBook I’m using now will still work in 4 or 5 years time (at least). Like cars “the masses” simply don’t need to upgrade every year. Now, the pound lost 20% of it’s value after the Brexit referendum so that needs factoring in too. I doubt it if it means reducing their ASP.įinal sum. The sales of nearly all computers has flatlined so Apple could eat some PC laptop share. …Ĭould Apple increase their market share? Possibly. ASP of a PC is about 630 dollars.įor anyone that’s interested here are sales figures. Will they be able to get into the “cheap as chips/computer for the masses” territory (around 200 to 350 quid). My boy is using a 2009 polycarbonate MacBook – now, that is getting a bit long in the tooth but still does the job for him.Ĭould Apple make a “cheap” machine? Yes. My mrs is using a cast off MacBook Air that’s 6 years old – It works perfectly (it’s not even “slow”). Will I buy a new one? Well, not any time soon. I have to fix things occasionally – it still works after nearly 100K miles. I learnt a lot but it was not a great machine. My first actual computer was a 1984 Sinclair QL that cost my parents 400 quid. My first PC was £1000 in 1990 and I still had to buy additional components over the next year or 2. I paid 3 grand for a 40 megabyte hard disc. This gravy train ain’t infinite, though, and there’s only so many price hikes you can pull off before you reach a ceiling. Sell less units, but charge more for each unit sold. Since Tim Cook’s Apple has been unable to find the next big thing (after the iPod and iPhone), the only way to maintain growth is to increase the average selling price. Here’s the problem for Apple: iPhone sales have flatlined, and Mac and iPad sales have consistently been going down for a while now. As a result, journalists and analysts will no longer be able to track how Apple’s swelling prices are improving its profits. ![]() Journalists and analysts have explained how Apple is doing that by dividing the number of iPhones sold in a given quarter into the revenue Apple earns from them to calculate the average selling price.īut after those figures were reported, Luca Maestri, Apple’s chief financial officer, said in a conference call that the company would no longer disclose how many iPhones, iPads or Mac computers it sold. To maintain growth, Apple has employed a shrewd strategy: Charge more for the devices. Since Apple introduced the iPhone 11 years ago, smartphones have become ubiquitous, and the market for them is saturated. ![]()
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